lightbulb

narrative

We’re a woman-owned and operated Canadian company led by experienced communications professional Theresa Lubowitz. We specialize in narrative development, strategic communications, and helping our clients deliver social value to their communities.

We identify the core needs of your organization, reflect your values back in our work, and help you deliver on your mission. The solutions we offer are practical and tailored to your unique needs.

As a virtual company, we prioritize service and sustainability. We engage our clients by email, phone, and secure video-conference, decreasing the carbon impact of our work together. We’ll never bill you for overhead costs that large-scale firms pass on to clients and the environment, like expansive office space or unnecessary travel.

Above all, we’re proud to work with social entrepreneurs, small businesses, non-profit organizations, and other partners whose driving force is to inject some good into the world. We believe our legacy is the work we do, the impact we make, and the people we support along the way. We can’t wait to get down to work with you.

highlights

PRINCIPAL

THERESA LUBOWITZ

Theresa has over a decade of experience delivering high-quality strategic advice and communications support to leaders in government, business, and the non-profit sector.

As a Director of Communications in the Government of Ontario, Theresa shaped the province’s response to pressing issues including affordable housing, the homelessness crisis, child poverty, and food insecurity. She played a leadership role in launching Ontario’s Basic Income Pilot as well as government tuition grants that helped nearly 240,000 low- and middle-income students access debt-free post-secondary education.

She has served as a speechwriter for members of Ontario’s Cabinet in government and as a campaign speechwriter for Premier Kathleen Wynne. She has also written for other high-profile public figures including Prime Minister Paul Martin, Premier Dalton McGuinty, and Premier David Peterson.

Since founding Lightbulb Narrative, Theresa has made it her mission to help small businesses to grow their customer base and non-profits to expand their reach and impact.

In all her work, Theresa quickly absorbs and synthesizes large amounts of information, translating it into unique insights, strategic recommendations, and compelling narratives that help move organizations and the communities around them forward. Her work in content creation has been recognized with an international Platinum Marcom Award.

Theresa holds a bachelor’s degree in Philosophy with a minor in Sociology from the University of Ottawa. She has earned certificates from The Wharton School in Business Strategy, Social Impact Strategy, Social Entrepreneurship, Removing Barriers to Change, and Global Trends for Business and Society.

Theresa is a signatory of CEOs for Basic Income and the host of the Marcom Award-winning  PersistersCAN Podcast, a show dedicated to sharing the stories of the talented women working to tackle Canada’s toughest political challenges.