Lean on our expertise to fine-tune your political message and connect with voters.
Winning Campaigns
At Lightbulb Narrative, we help political candidates and their teams deliver clear and effective messages that connect with voters. We provide copy-writing, copy-editing, and strategic advice on your campaign literature, social media content, fundraising appeals, and more.
Candidate Narrative
We’ll help you combine your biography and political values into a strong candidate narrative that forms the foundation of your campaign.
Fundraising Appeals
We’ll help you put together a strong fundraising appeal that focuses on your unique story to bring in crucial dollars to your campaign.
Campaign Literature
We’ll craft compelling campaign literature that reflects your values and helps you win over hearts and minds at the doors across your community.
Media Kit
We’ll put together a complete media kit that you can use throughout the election to get the word out about your campaign.
Social Media Content
We’ll deliver social media assets that help you expertly navigate the world of digital campaigning where elections are increasing won and lost.
Strategic Advice
We’ll help you strategize your campaign communications plan including selecting key audiences, channels, and tactics to pursue.
Our Expertise
Lightbulb owner and principal, Theresa Lubowitz, has over a decade of experience delivering high-quality strategic advice and communications support to leaders in government, business, and the non-profit sector.
Theresa has served as an election campaign speechwriter for Premier Kathleen Wynne and as an author of the 2022 Ontario Liberal Party election platform. She has also written for other high-profile public figures including Prime Minister Paul Martin, Premier Dalton McGuinty, Premier David Peterson, and dozens of Ontario cabinet ministers.
As the Communications Coordinator at Ontario Liberal Party headquarters, Theresa was responsible for leading party communications in advance of its 2014 majority election victory. In this role, she also founded the party’s digital fundraising program, managed its direct-mail program, and modernized its monthly donor program. All together, she has helped raise millions of dollars for the campaigns she has worked on.
Theresa is also well-versed in political issues. As a Director of Communications in the Government of Ontario, she shaped the province’s response to pressing issues including affordable housing, the homelessness crisis, child poverty, and food insecurity. She led the government’s communications efforts in launching Ontario’s Basic Income Pilot as well as government tuition grants that helped nearly 240,000 low- and middle-income students access debt-free post-secondary education.
Theresa holds a bachelor’s degree in Philosophy with a minor in Sociology from the University of Ottawa. She has earned a certificate in Narrative Economics from Yale and certificates from The Wharton School in Social Impact Strategy, Removing Barriers to Change, and Global Trends for Business and Society.

Theresa is one of the most gifted communicators I have ever seen. She has an extraordinary ability to peel away the spin, get to the essence of an issue, and then communicate it in a down-to-earth, no BS way.
Deb Matthews
Deputy Premier of Ontario (2014-18)
Theresa is a diligent, eloquent, experienced and smart public policy expert. And a compelling communicator and campaigner. She’s a pleasure to work with.
Brian Topp
Chief of Staff to the Premier of Alberta (2015-16)

Get in Touch
Ready to learn more about how we can support your team?