Our Approach

We specialize in strategic communications, narrative development, and content delivery while helping our clients bring social value to their communities. We identify the core needs of your organization, reflect your values back in our work, and help you deliver on your mission. The solutions we offer are practical and tailored to your unique needs.

As a virtual company, we prioritize service and sustainability. We engage our clients by email, phone, and secure video conference, decreasing the carbon impact of our work together. We’ll never bill you for overhead costs that large-scale firms pass on to clients and the environment, like expansive office space or unnecessary travel.

Above all, we’re proud to work with social entrepreneurs, small businesses, non-profit organizations, and other partners whose driving force is to inject some good into the world. We believe our legacy is the work we do, the impact we make, and the people we support along the way. We can’t wait to get down to work with you.

Theresa Lubowitz

Narrative Strategy • Brand Consulting • Marketing Consulting • Non-profit Consulting • Political Consulting • Content Strategy • Copywriting • Copy Editing • Blogging • Technical Writing • Email Marketing

Theresa has over a decade of experience delivering high-quality strategic advice and communications support to leaders in government, business, and the non-profit sector. She has served as a Director of Communications in the Government of Ontario and as a campaign speechwriter for the Premier of Ontario.

Since founding Lightbulb Narrative, Theresa has made it her mission to help small businesses grow their customer base and non-profits expand their reach and impact. Her work in content creation has been recognized with an international Platinum Marcom Award.

Theresa holds a bachelor’s degree in Philosophy with a minor in Sociology from the University of Ottawa. She is a signatory of CEOs for Basic Income and the host of the Progress Canada Podcast, delving into the political, social, and policy transformations shaping the future of our country.

Certificates

• University of Alberta: Arctic Economy • Arctic Development • Arctic Climate • Arctic People and Cultures • Indigenous Canada • Science Literacy
• University of Colorado: Scientific Writing for Research Grant Proposals
• Johns Hopkins University: Effective Presentations and Persuasive Writing • Online Influence and Persuasion • The Mathematics of Politics, Democracy, and Manipulation
• University of Pennsylvania / The Wharton School: Business Strategy • Social Impact Strategy • Social Entrepreneurship • Removing Barriers to Change • Global Trends for Business and Society
• Princeton University: Effective Altruism
• University of Toronto: Gender Analytics for Innovation
• The State University of New York: Disaster Crisis and Emergency Preparedness Communication
• Yale University: Narrative Economics • Moralities of Everyday Life