Crafting Strong and Unique Narratives
We help you discover your organizational voice, bringing clarity, consistency, and alignment to your communications and allowing you to authentically connect with your audiences.
Narrative Framework
We work with your team to distill your mission, values, and impact into a cohesive, compelling story.
Thought Leadership
We help executives and subject-matter experts articulate insights, perspectives, and expertise through strategic messaging, speaking points, op-eds, and public commentary that are all rooted in your organization’s story.
Personal Storytelling
We help turn your work and life experiences into a compelling personal narrative that enhances your brand, credibility, and public recognition.
Voice & Style Guides
We help define tone, style, and language guidelines that keep your communications clear, memorable, and aligned with your mission.
Audience Mapping
We help you map key audiences and translate your core narrative into messages tailored for each group.
Narrative Audits
We conduct in-depth audits of your existing organizational narrative and provide recommendations to help align your communications and improve brand consistency.
Theresa knows how to build out a narrative, communicate the soul of your story, and make the audience truly understand what you are trying to say.
Emily Feairs, Executive Coach
Our Client Work
Habitat for Humanity GTA is a well-known housing charity that assists low- and moderate-income families in Brampton, Caledon, Durham Region, Toronto, and York Region access home ownership. The charity had recently set a new strategic direction and adopted a new narrative but needed help converting these changes into a thought leadership platform for the CEO that could influence decision-makers in government.
Working with partners at Curious Public, Theresa took the lead in creating a thought leadership platform that would highlight Habitat and its CEO as leaders in the affordable housing sector in Canada. To construct the platform, Theresa conducted extensive interviews with the CEO, staff members, board members, and sector allies.
Theresa wrote an initial report synthesizing these conversations for review and discussion. She drafted narrative key messages for the CEO and an implementation roadmap for the platform that would leverage upcoming messaging opportunities. Once the narrative and platform roadmap were approved, Theresa wrote an op-ed article for the CEO that was published in The Toronto Star.
Theresa has been a trusted advisor to me for over a decade. When I need communications advice and support, she’s at the top of my call sheet.
Kathryn McGarry, President of the Ontario Liberal Party and Former MPP and Mayor of Cambridge
Our Client Work
After its 2018 election loss, the Ontario Liberal Party went back to its grassroots members to engage in the largest platform consultation process in its history. It included 25 open forums, 500 consultation meetings and over 28,000 participants who submitted over 38,000 ideas and cast over 230,000 votes to inform the eventual 2022 platform.
Theresa was asked to co-lead the process of turning hundreds of pages of policy submissions and research into an election platform for review by the Party Leader and senior campaign team. In addition to writing chapter introductions and the complete chapter on climate change, she also crafted the opening letters from the platform co-chairs and the party leader that would set the tone for the rest of the document. Theresa led the copy-editing process and, once the platform was finalized, transformed its content into campaign literature pieces for local campaign teams.
The launch of the platform over the first week of the campaign helped boost support for the party leader by seven per cent in a Nanos Research poll. According to CBC’s Poll Tracker, the Ontario Liberal Party earned its highest level of support during the election on the day the fully costed platform was publicly launched.
Theresa is the triple threat of communications: No one compares when it comes to strategy, message selection, and copy crafting. I would highly recommend her services to anyone looking for full-picture communications advice and support.
Dawn Skinner, Owner, Mood Honey
Our Client Work
In May 2022, author Dr. Riley Moynes delivered a talk at TEDx Surrey that went viral and became one of the top ten most viewed TEDTalks on YouTube in 2022. The talk caught the attention of editors at TED who decided to promote Riley as a ‘featured speaker’ on the organization’s international website.
Riley reached out to Lightbulb Narrative for support as he navigated the speaker profile creation and review process with TED editors. Theresa wrote a new professional biography for Riley, crafted a narrative summary of the talk, compiled a recommended reading list, and a call-to-action for Riley’s featured speaker page.
After Riley’s feature speaker page launched on ted.com, views of his talk on that website and on YouTube rose to over three million. Today, Riley’s The Four Phases of Retirement continues to be TED’s most popular talk on the topic of retirement.