Helping Political Candidates Connect
We help political candidates and their teams deliver clear and effective messages that connect with voters. We provide copy-writing, copy-editing, and strategic advice on your campaign literature, social media content, fundraising appeals, and more.
We’re proud to work with progressive candidates and their teams across Canada at the municipal, provincial, and federal levels.
Strategic Advice
We’ll help you strategize your campaign communications plan, including selecting key audiences, channels, and tactics to pursue.
Candidate Narrative
We’ll help you combine your experience and political values into a strong narrative that forms the foundation of your campaign.
Fundraising Appeals
We’ll help you put together a strong fundraising appeal that focuses on your unique story to bring in crucial dollars to your campaign.
Campaign Literature
We’ll craft compelling campaign literature that reflects your values and helps you win over hearts and minds at the doors.
Media Kit
We’ll put together a complete media kit that you can use throughout the election to get the word out about your campaign.
Social Media Content
We’ll deliver social media assets that help you expertly navigate the increasingly impactful world of digital campaigning.
Theresa is one of the most gifted communicators I have ever seen. She has an extraordinary ability to peel away the spin, get to the essence of an issue, and then communicate it in a down-to-earth, no BS way.
Deb Matthews, Former Party President and Provincial Campaign Co-Chair of the Ontario Liberal Party
Our Campaign Work
After its 2018 election loss, the Ontario Liberal Party went back to its grassroots members to engage in the largest platform consultation process in its history. It included 25 open forums, 500 consultation meetings and over 28,000 participants who submitted over 38,000 ideas and cast over 230,000 votes to inform the eventual 2022 platform.
Theresa was asked to co-lead the process of turning hundreds of pages of policy submissions and research into an election platform for review by the Party Leader and senior campaign team.
In addition to writing chapter introductions and the complete chapter on climate change, she also crafted the opening letters from the platform co-chairs and the party leader that would set the tone for the rest of the document.
Theresa also led the copy-editing process and, once the platform was finalized, transformed its content into campaign literature pieces for local campaign teams.
The launch of the platform over the first week of the campaign helped boost support for the party leader by seven per cent in a Nanos Research poll. According to CBC’s Poll Tracker, the Ontario Liberal Party earned its highest level of support during the election on the day the fully costed platform was publicly launched.
Theresa is a diligent, eloquent, experienced and smart public policy expert and a compelling communicator and campaigner. She’s a pleasure to work with.
Former Party President and National Campaign Director of Canada’s NDP
Our Campaign Work
Ahead of the 2025 Ontario Election, former Ontario Minister and MPP Chris Ballard reached out to Lightbulb Narrative to craft his campaign narrative and local campaign literature pieces.
Theresa worked with Chris to land on a narrative that reflected his years of service to the people of Ontario as well as the needs of the local community. She produced a communications package that included a customized candidate card, a tabloid sized newsletter mailed to the entire community, multiple issues-specific canvassing cards, and over a dozen social media graphics, including contrast content.
Running on custom and localized campaign messaging, Chris captured over 40% of the local vote and out-performed the Ontario Liberal Party’s provincial vote-share by 12%.
Theresa brings a robust, analytic lens to her communications work, rooted in her keen understanding of the ever-changing social-political landscape. But maybe even more importantly in today’s world, Theresa is guided by clear and unwavering values. This principled approach sets Theresa apart.
Former City of Toronto Mayoral Candidate
