Communicate Clearly and Strategically
We support mission-driven organizations with strategic communications guidance that clarifies priorities, strengthens relationships, and delivers impact. We help you understand your audiences, plan your communications, and craft your messaging so your team can communicate with confidence.
Strategic Advice
We offer retainer-based strategic communications advice to clients who need a sounding board as they tackle communications challenges.
Strategies & Plans
We construct frameworks that align your goals with your messaging priorities, audiences, channels, and key performance metrics.
Communications Audits
We take a deep dive into your communications practices, evaluating your strengths and weaknesses, and provide strategic recommendations backed by our expert analysis.
Audience Insights
We develop custom insights into the needs, motivations, and behaviours of your audience to better inform your communications planning.
Audience Stewardship
We strategically map your key audiences to craft engagement plans that build relationships, influence decisions, and strengthen your reputation.
Issues Management
We assess reputational risks and opportunities then provide proactive strategies to minimize vulnerabilities while strengthening trust with your audiences and the broader public.
It’s so important to have a sounding board that understands your local market, your core values, and the challenges your business faces. For us, that’s been Theresa and Lightbulb Narrative.
Cole Davidson, Owner, The Spaniel’s Tale
Our Client Work
When owners Cole and Stephen took the plunge to pursue their dream of owning and operating a bookstore, they came to Lightbulb Narrative to help plan the perfect launch into the bookselling world.
In the early stages, the owners needed to produce a solid business plan in order to gain the financing required to start up the store. Theresa worked with them to review their mission, vision, and values statements and provided copy-editing support of their executive summary.
When it came time to launch the store, Cole and Stephen returned for Theresa’s help in reviewing press releases and other launch materials to ensure they reflected the values of the store and the community surrounding it.
Theresa has been a trusted advisor to me for over a decade. When I need communications advice and support, she’s at the top of my call sheet.
Kathryn McGarry, President of the Ontario Liberal Party and Former MPP and Mayor of Cambridge
Our Client Work
In the aftermath of the Ontario Liberal Party’s crushing election loss in 2018, the party’s Executive Council turned to Lightbulb Narrative to rebuild its donor stewardship efforts and stabilize party finances.
Theresa reviewed existing donor information and worked to reconnect the party’s fundraising efforts to its grassroots supporters, with a specific focus on growing its digital and monthly giving programs.
Theresa created a four-year individual giving plan with weekly, monthly, and quarterly targets supported by monthly donor outreach and a year-round email marketing campaign.
These efforts doubled the number of monthly donors in the party in the first year of the program. The continuation of the stewardship program ultimately went on to help the party retire its campaign debt ahead of the 2022 election.
Theresa is a cornerstone to our organization, delivering exceptional communications products and strategic advice that is invaluable to our ongoing success.
Brian Johns, CEO, Water Ambassadors Canada
Our Client Work
As Water Ambassadors Canada neared its 20th anniversary as a charity, the team was looking for new ways to grow and expand their impact. To get started, they turned to Lightbulb Narrative for fundraising advice and support.
Theresa created an annual individual-giving plan that included free programming for supporters, the rollout of a robust year-round email fundraising program, and the adoption of a social fundraising platform.
In the two years after the addition of these new sources of funding for the charity, Water Ambassadors Canada was able to nearly double the total number of water-deprived people it has helped since its founding.